Happy April Fools Day! As we at Exubrancy know, “getting down to business” doesn’t mean there can’t be any room for fun. These companies have nailed it with April Fools pranks in the last few years, and we can’t wait to see what kind of shenanigans they’ve come up with for today! Here’s a roundup of some of the best pranks that’ve gone down in the past. 

1.  Netflix and No Chill

Companies usually want consumers to use their product as much as possible, but Netflix knows that sometimes it’s customers can go a little overboard. Last year they intervened on binge-watchers by displaying public service announcements encouraging customers to do things like “Go Outside” or “Walk the Dog” if they played two episodes of the same show consecutively.

2.  Google Plays Games

Last year, Google created a new search engine called Elgoog that displayed all search results in reverse. They also turned Google Maps into the arcade game Pacman, allowing users to play the classic game using their city’s own streets as the Pacman grid.


3.  Warby Barker

In 2012, Warby Parker tricked their canine-loving customers into thinking that they were launching a line of eyewear for dogs. The new line, called “Warby Barker” listed the eyeglasses for $95.00 on their website. An “April Fools” message popped up for unknowing customers who tried adding the glasses to their shopping carts. 

4.  Lululemon Goes “Farm to Studio” 

Lululemon introduced “Lululeather” in 2013. The brand claimed to be launching a line of leather apparel products. In a video released online, Lululemon stated they "partnered with local Vancouver farmers to find the best leather possible" and that "each lululeather piece is unique to the cow it came from." They also assured everyone that the cows were all fed organic feed and were free of antibiotics. Thanks Lulu, but we’ll stick to spandex. 

5.  Twitter Tricks

Twitter claimed to be creating a new version of itself with even more restrictions than its already short 140 character limit. The new platform called Twttr would be free, while the original service would now cost users $5 a month. The free platform (Twttr) would only allow tweets with consonants while the old one would still allow you to use vowels. Twitter stated “We’re doing this because we believe that by eliminating vowels, we’ll encourage a more efficient and “dense” form of communication.”